Paparazski™ was founded in 2020 with a view to rethink conventional female ski wear and move mountains in alpine ath-luxury apparel. The goal of Paparazski™ is simple: to empower women by maximising movement, comfort and confidence both on and off-piste.
A message from the founder:
"Every year that I go skiing, I'm met with the same problem: women's ski wear. It's either big, baggy, shapeless and unflattering or extortionately expensive and inaccessible to the once/twice a year skier. I couldn't understand why the super tight, figure hugging and shape improving athleisure trend hadn't made it's way onto the slopes. For the past few years I've worn a double layer of waterproof thermal leggings on my ski trips instead of salopettes (I've never been cold in them) and I was approached on every ski trip being asked where my 'ski trousers' were from - and so I discovered that I wasn't the only person who felt that there was something missing in this market. If two pairs of leggings could tick the warmth, waterproof and desirable aesthetic boxes, what could be created using high-performance endurance fabrics for designs by experts to sculpt shape and enhance the figure? And so the idea behind Paparazski was born. Fast forward 5 years, and we have created a skisuit collection that is so flattering, so functional and so fabulous. I am excited for this journey that's only just begun."
- Polly Pow Pow
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